Overview

Established in 1997, the Finatrade Group is a leading distributor of raw and processed agri-commodities and consumer products. The Group has invested in a fully integrated logistics infrastructure to control the entire distribution process.

Leveraging this infrastructure, Finatrade expanded its business into procurement and processing of agri-commodities and consumer products. As a result of this vertical integration, Finatrade's current business model allows the Group to extract value at multiple levels of the supply chain, from procuring and processing to branding, merchandising and distribution.

Finatrade has established leadership positions in the commodities and branded food segment in its targeted markets across West Africa. The Finatrade Group is proud of its West African roots and will continue to do business in a spirit of long-term partnership with international and local supply partners and consumers.

Our Vision

Finatrade's vision is to become the leading distributor of consumer products and agri-commodities in West Africa.

Our Mission

Developing a high-quality vertically integrated logistics infrastructure to enable the most efficient distribution of products and brands tailored to the West-African consumer.

Our Key Strengths

• High-quality logistics infrastructure
• Efficient wide-spread distribution reach and model
• Strong brand equity
• International Strategic Partnerships

Our Strategy

• Extension of the product range and new product development through joint ventures & strategic alliances.
• Strengthening existing markets and entering new markets by replicating our business model.
• Continuous investment in logistics infrastructure, which will result in better prices for our customers.

Our Main Activities

The Finatrade Group's activities include procurement, and processing, of agri-commodities and consumer products, distribution through our well-established logistics infrastructure, and sales and marketing of our agri- commodities and consumer products.

Sustainability

The Group believes that it has a moral and social obligation to the environment, the people it works with and the local communities it touches.

In order to ensure that Finatrade's contribution goes beyond economics, the group promotes long-term relationships with all stakeholders of the business, contributes positively to the local economy and local communities, takes measures to minimize its environmental footprint, and cultivates a positive workplace for all employees.